Students in the Graphic Design 3 class were given a unique opportunity to work with Non Profits around the metro area. Students participated in a Faux-Rebrand. One of the available organizations was Open Arms in Eagan, Minnesota.

Concept:

I began by creating a system that was versatile, simple and realistic. I did this by choosing accessible typefaces and economizing the identity system. The end goal was to create something that would be both a plausible and achievable rebrand for Open Arms.